For many years I ran a successful online shop selling Tupperware brand products. I used this same blog to document my adventures as The Tupperware Man from 2006 to about 2012. It's all still there if you want to read it.
Overseas customers would often ask why I didn't offer a slow and cheap "Surface Mail" option for larger deliveries.
I wish I could. Here's the story.
I previously did offer delivery by Surface Mail (sent by sea, not air) as an option for customers outside the UK. It is cheap and hence attractive to customers, and while it is too slow for most people -- up to 12 weeks delivery by sea -- that was fine for some customers who did not need their order urgently.
Unfortunately, when the UK Royal Mail rebranded Surface Mail as "International Economy" in 2014, they quietly removed the main features that made it useful for large, non-urgent packages: optional tracking, and optional extra insurance and compensation above the standard £20. I only discovered this when following the change of name from Surface Mail to International Economy I tried to send a large heavy package to a customer in Yemen. It was worth over £100, so I wanted to add the extra insurance and tracking. The post office staff told me it was no longer possible to add these features to the rebranded International Economy. I and my customer were now limited to £20 compensation if the £100+ parcel was lost, damaged or undelivered. I took the chance, and thankfully it arrived safe and sound in Sana'a, Yemen.
In my opinion, Royal Mail removed the tracking and extra insurance options deliberately, to make International Economy less attractive and in effect virtually unusable. The Post Office website says the service is ideal for "heavier parcels that don’t need to arrive in a hurry", but surely if a package is large and heavy enough for the sender to consider using International Economy, surely the contents are highly likely to be worth more than £20? For a while I did continue to offer delivery by International Economy for all overseas orders, but in the end I stopped. No way did I want to be stuck with compensating a customer for lost contents worth £100 or more, when the Royal Mail would only compensate me maximum £20.
Removing this option for additional insurance has forced people to use more expensive and, for Royal Mail and the Post Office, more lucrative options. Given that staff at small Post Offices are specifically instructed to "upsell" services, I suppose I should not be surprised.
Following Royal Mail's quiet rebranding of the Surface Mail option as International Economy, the Post Office then was really on a mission to slowly throttle the service. First they started hiding the very existence of International Economy. Ask the counter staff at main Crown Post Offices for your options for sending an overseas package, and they will never mention International Economy. It became a game for me, even when I had no intention of using the service. Several times I called out the counter staff at the London Bridge Post Office for omitting to mention it. One even said there was no longer any such service. So you're thinking, why not use the self-service counters, which all main Crown Post offices have? That would stop these painful exchanges. Do I need to tell you? -- International Economy is the only service not available through the self-service machines, and nor do the machines refer you to the counter for additional options.
Again, by stealth, International Economy is made that bit more difficult to choose, because (1) you need to already know about it, and (2) you need to join the counter queue to use it -- if the staff member at the counter even acknowledges that it exists.
At smaller sub-Post Offices, staff are for sure trained by omission to not know that International Economy exists. On the Post Office's disastrous Horizon IT system the option is conveniently hidden on a separate screen. I have seen this for myself: the guy at my local sub-Post Office showed me the screen to explain why he had initially told me there was no such service. Again, this is surely deliberate.
But there's more. Any claim for loss or damage for a package sent by International Economy must be done by requesting a paper claim form, while all other services have an online claim. There is no other reason than to make it difficult, and hence an unattractive service.
And there's even more. Such a claim requires original proof of purchase and value, both of which most retailers need to keep for their accounts. Again, Royal Mail is using stealth to make International Economy virtually unusable.
So it seems pretty clear to me that International Economy does not generate enough revenue for Royal Mail, and they have a policy of actively marginalising it into a slow death, or even pretending it is dead already. One day the service will be withdrawn, like International Reply Coupons were in 2011, and Royal Mail will say it is because no-one was using it. Well, I wonder why?
Incidentally, it wasn't just Royal Mail working my last nerve over this. There was another problem with online retailers like me offering delivery by International Economy, but this was about customer behaviour. When I did offer delivery by International Economy, I found that some overseas customers were automatically choosing it because it was the cheapest option, disregarding my heavy klaxon warnings about the 12-week delivery time, and about the lack of tracking and insurance. They would call me 10 days after dispatch demanding to know where their delivery is, asking for tracking details, etc. So I changed the name of the delivery option to "12 weeks by sea, no tracking, max £20 compensation" and still they chose it. I had a few very difficult conversations with angry customers, and I had to find a nice way to remind them that they specifically chose this service.
I don't really miss running my online shop, but I do miss Surface Mail.
Photo from Catford Couriers
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